Hi, We're AccuFix
Pakistan's AI-Powered Skincare Platform
We’re also Pakistan’s only beauty and cosmetic company founded and run by a certified cosmetic scientist who struggled with severe cystic acne for 7 years.
We were founded in 2019, by Yasmeen Naseer, with our Salicylic Acid range of products, which continues to be #1 in Pakistan in the category, to this day.
We’ve since grown significantly and now carry over 50 products – and counting – to cater to a range of different skin concerns, types and routines.
Our Certifications
Halal Certified
Our products are Halal certified — made with safe, ethical, and permissible ingredients that meet global Halal standards.
ISO Certified
Our products are manufactured in an ISO-certified facility, compliant with ISO 22716:2007 (Cosmetic Good Manufacturing Practices) and ISO 9001:2015 (Quality Management Systems), ensuring consistency, reliability, and superior manufacturing standards.
GMP Certified
Our products are manufactured in a GMP-certified facility that follows Good Manufacturing Practices to guarantee product purity, safety, and high-quality production.
In her own words
Founding Story
I had cystic acne for 7 years. I visited several doctors and tried many oral medicines and topical treatments. I even tried isotretinoin but quickly left it because of its horrible side effects: severe muscle pain, fatigue, and depression.
A chance encounter helped me realise the impact that everyday skincare could have on my skin and I began my own research around what causes acne and how to treat it. We’re usually told that acne requires aggressive treatment and most acne products are formulated with this philosophy in mind. This does more harm than good however, and I cleared my skin up using gentle products in a minimal routine with only 4 key steps: cleanser, treatment, moisturiser and protection. I’ve attached my own before and after images below.
Aware that Pakistan lacked reliable skincare at affordable prices, especially for people with problematic skin like mine, I launched AccuFix Cosmetics hoping to help others like myself. Here at AccuFix we’re committed to creating effective skincare products for problematic skin types. I ensure that no formula that we make hits the market without being tested on my own skin first so we can truly build a brand that we can vouch for with confidence and that you can trust.
Yasmeen Naseer
My Acne Journey
In Pictures
2016
I was a student in the U.K. and my acne was its worst.
2019
2 years after i discovered skincare. Cystic acne takes time to heal.
2023
My skin is clear but i do have residual pitted scars even after treatment.
